Precis Consultancy will work to maximize your marketing mix and your programs return on investment. By utilizing strong program easurement and analytics, we are able to continuously refine and improve the success of your marketing mix utilizing any combination of the following marketing techniques Otlined below:
Market Sizing and Market Share Determination to accurately assess existing and future market potential and then plan resource allocation accordingly.
Competitor Assessments:
- Identify and compare competing products and services.
- Evaluate a competitor’s pricing strategy.
- Assess competitor marketing plans and focus.
- Define your target from a vast array of variables
- Determine the best delivery method to reach your target from
Mail, phone, fax, email, or an combination. - Perfect the offer to ensure it is relevant, unique and imaginative
- Ensure the optimal timing based on budgetary cycle, buying patters etc.
Affiliate Marketing Programs that are performance-based and designed to drive prospects or customers to your web site or your special trade event. Based on your objectives. Identify potential affiliate partners, negotiate agreements and help develop and implement programs to maximize these important relationships.
Collateral Merchandising Development for effective business-to-business and business-to-consumer marketing including design and production of material.
Internet Marketing Programs designed to ensure that you fully leverage this increasingly important channel of communications. Create or refine your Internet strategy, develop an effective web site design and corresponding on-line marketing programs.
Communications Services to develop unique marketing and communications materials that clearly convey who the message. Professional copywriting services for all forms of collateral and advertising. Internal and external newsletter creation.
Event and Planning Services including employee and strategic off-site planning, customer acquisition event planning, trade show planning and staffing services, and special event development and planning.
Budgeting Services to develop realistic marketing budgets for all aspects of the plan that are based on both your short and long-term goals and objectives.
Emphasis is placed on collecting response data, whether a campaign reaches its audience by way of direct mail, e-mail marketing, print ads or conference presence.
Utilizing a combination of current and past customer data, competitor information, your company’s core competencies, and your stated objectives, we will develop the company, brand, or product positioning that clearly articulates who you are and your unique selling proposition. The end result is an organization that intimately knows their customers and their brands.
